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2. Results Title Plymouth Mn
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Without Arguments

UsingTITLE without arguments cancels all existing titles.

specifies the relative line that containsthe title line.

specifies formatting options for the ODS HTML, RTF, andPRINTER destinations.

specifies that the title text is bold font weight.

specifies the title text color.

specifies the background color of the title block.

specifies the font to use. If you supply multiple fonts,then the destination device uses the first one that is installed on your system.

specifies the point size.

specifies that the title text is in italic style.

specifies justification.

specifies center justification.

specifies left justification.

specifies right justification.

specifies a hyperlink.

specifies whether the subsequent text is underlined. 0 indicatesno underlining. 1, 2, and 3 indicates underlining.

Note: The defaults for how ODS renders the TITLE statement come fromstyle elements relating to system titles in the current style. The TITLE statementsyntax with ods-format-options is a way to overridethe settings provided by the current style.

The current style varies according to the ODS destination. For moreinformation about how to determine the current style, see What Are Style Definitions, Style Elements, and Style Attributes? and Concepts: Style Definitions and the TEMPLATE Procedure in the SAS Output Delivery System: User's Guide.

specifies text that is enclosed in singleor double quotation marks.

You can customize titles by inserting BY variable values(#BYVALn), BY variable names (#BYVARn), or BY lines (#BYLINE) in titles that are specified in PROCsteps. Embed the items in the specified title text string at the positionwhere you want the substitution text to appear.

substitutes the current value of the specifiedBY variable for #BYVAL in the text string and displays the value in the title.

Follow these rules when you use #BYVAL in the TITLEstatement of a PROC step:

• Specify the variable that is used by #BYVAL inthe BY statement.

• Insert #BYVAL in the specified title text stringat the position where you want the substitution text to appear.

• Follow #BYVAL with a delimiting character, eithera space or other nonalphanumeric character (for example, a quotation mark)that ends the text string.

• If you want the #BYVAL substitution to be followedimmediately by other text, with no delimiter, use a trailing dot (as withmacro variables).

Specify the variable with one of the following:

specifies which variable in the BY statement#BYVAL should use. The value of n indicatesthe position of the variable in the BY statement.

names the BY variable.

substitutes the name of the BY variableor label that is associated with the variable (whatever the BY line wouldnormally display) for #BYVAR in the text string and displays the name or labelin the title.

Follow these rules when you use #BYVAR in the TITLEstatement of a PROC step:

• Specify the variable that is used by #BYVAR inthe BY statement.

• Insert #BYVAR in the specified title text stringat the position where you want the substitution text to appear.

• Follow #BYVAR with a delimiting character, eithera space or other nonalphanumeric character (for example, a quotation mark)that ends the text string.

• If you want the #BYVAR substitution to be followedimmediately by other text, with no delimiter, use a trailing dot (as withmacro variables).

Specify the variable with one of the following:

specifies which variable in the BY statement#BYVAR should use. The value of n indicatesthe position of the variable in the BY statement.

names the BY variable.

substitutes the entire BY line without leadingor trailing blanks for #BYLINE in the text string and displays the BY linein the title.

In a DATA Step or PROC Step

A TITLE statement takes effect when the step or RUN group with which it isassociated executes. Once you specify a title for a line, it is used forall subsequent output until you cancel the title or define another title forthat line. A TITLE statement for a given line cancels the previous TITLEstatement for that line and for all lines with larger nnumbers.

Operating Environment Information: Themaximum title length that is alloweddepends on your operating environment and the value of the LINESIZE= systemoption. Refer to the SAS documentation for your operating environment formore information.

You can also create titles with the TITLESwindow.

Example 1: Using the TITLE Statement

The following examples show how you can use the TITLE statement:

• This statement suppresses a title on line n and all lines after it:

• These code lines are examples of TITLE statements:

Example 2: Customizing Titles by Using BY Variable Values

You can customize titles by inserting BY variable values in thetitles that you specify in PROC steps. The following examples show how touse #BYVALn, #BYVARn,and #BYLINE:

Example 3: Customizing Titles and Footnotes by Using the Output Delivery System

You can customize titles and footnoteswith ODS. The following example shows you how to use PROC TEMPLATE to changethe color, justification, and size of the text for the title and footnote.

Output with Customized Titles and Footnotes

In 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions.

A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. According to Google’s blog, there’s no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.

Here’s the average title and meta description length by Rankranger (Results on 21 Feb 2020) :

Best Practices For A Good Headline or Title Tag in 2020

Still, we recommend keeping your headline at under or approximately 60 characters to fit Google results that have a 600-pixel word limit and avoid truncation. Additionally, here are some other SEO best practices:

1. Always describe the page’s content accurately. Choose a title that reads naturally and effectively communicates the topic of the page’s content.
2. Create unique titles for each page. This helps Google know how the page is distinct from the others on your site.
3. Use brief, but descriptive titles. Titles should be both short and informative. If it is too long or less relevant, Google may only show a portion of it or one that’s automatically generated in the Google search result.
4. The most crucial step is to make sure you carry out through keyword research to ensure you use high-value keywords in your title tag

Best Practices For A Good Meta Description Length in 2020

Meanwhile, your meta description length should be kept descriptive and between 150 and 160 characters for optimal length, and this includes spaces. Additionally, you also want to make sure to:

1. Accurately summarize the page content. While there’s no minimal or maximal meta title length for the text in the description, Google recommends making sure that it’s long enough to be fully shown in Google results (note that users may see different sized snippets depending on how and where they search).
2. Use unique descriptions for each page. Having a different description of meta tags for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.
3. Include your primary keyword and related keywords naturally

(*Updated in September 2020*)

Before that, more good reads on meta description best practices and the do’s and don’ts with meta description examples.

Brief History of Title and Meta Description (2019)

In case you haven’t noticed, Google has made significant changes to the titles and meta descriptions length on the Google Search Results. More characters for both titles and meta descriptions are displayed in the search results now compared to the previous weeks.

What Are The Changes?

The first noticeable change would be the space of Google Search Results. To compare it with before Google made the changes, the latest search results is now 600 pixels wide, which is about 100 pixels wider.

Before:

Results Title

After:

This is not the only change that we’ve noticed. Let’s look into more details on the other prominent changes.

Desktop

All these years, we have been writing our titles with no more than 55-60 characters. Today, Google has finally made some changes and increased the titles to 70-71 characters. I know, it doesn’t seem much, but at least you can still fit in another word or two in your title, which will make a difference.

But if you’re already happy with your current title, you can choose to add your site name at the end of the title for branding purpose.

Although the titles are longer now, you’ll still need to monitor the traffic and click-through rate (CTR) of your old titles compared to the new ones as it will affect your SEO. The organic results for your site will probably be higher or lower as well, which is why you have to keep things in check.

If you still can’t really see the differences yet, let me show you.

Here, I have a screenshot of the title before Google make the changes:

And this is what happens after Google make the changes:

Not only Google has increased the length of the titles to be displayed, the meta descriptions showed some changes too.

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncate snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page. Just like this:

But look at what I’ve found today:

This has once again proven that Google did some changes to its search results page. And Google not only made changes to the desktop titles. The titles and meta descriptions on mobile search have also increased and is even longer than the desktop.

Mobile

Results Title Plymouth Mn

Google has increased the length of mobile titles from about 55-60 characters to 78 characters. So now the titles on mobile search have 7-8 characters more than the desktop titles.

The same goes for the meta descriptions. Mobile search used to have lesser room for meta descriptions than a desktop site, with a maximum of 130 characters. But if you search for a particular topic on mobile now, you’ll see that the meta descriptions have extended.

Let’s take a look at an example from the mobile search results.

Comparing it to the titles and meta descriptions on desktop:

With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.

It is definitely interesting seeing Google adding the extra characters to both titles and meta descriptions in the desktop and mobile searches. But the decision on whether to increase the titles and meta descriptions length is still up to you.

Here’s a quick recap of the perfect title and meta description length for your web pages.

Our Thoughts?

These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more LSI keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results.

Because if you haven’t already, you should use LSI keywords in your meta descriptions to help Google know what your content is about.

After all, Google is now looking at understanding the total context rather than the keyword density. If everything is done right, you’ll see yourself at the top of the ranks!

Once again, while we strongly recommend adding in your primary and related keywords to your title and meta descriptions, do avoid spamming keywords and overusing them to prevent Google’s penalty.

Taking this opportunity, we’d like to recommend a keyword research tool that helps you find your best semantic keywords. It’s called BiQ SEO Suite.

BiQ is the world’s first SEO suite that democratizes pricing and lets customer scale as their needs grow. You only need to pay for what you use and it offers a free tier plan that is more than sufficient for regular bloggers and SEO freelancers.

More importantly, when it comes to identifying the keywords to optimize your title and meta description, you can find everything you need using BiQ’s Keyword Intelligence.

You can easily get access to the much-needed keyword data like the total related keywords, search trend, volume, and search intent to identify the most profitable related keywords to include them in your meta description.

An extra tip when writing your meta description is also to include popular questions as the first line in your description because not only are they relatable but often questions are easy to pique at our curiosity which most likely drives us to click. (You can find them on the same module too!)

Also, it’s important to note that making an edit to your title and meta description is a double-edged sword!

Though editing your meta description can result in an amazing 286% increase in traffic, it can also cause a suffer in website traffic when you fall out of certain keywords.

That’s why once you have edited your title and meta description, it’s very important to keep track of your ROI.

Use BiQ’s Rank Tracking feature and start tracking the movements of your content’s across the SERP.

Voila, everything was done in a single platform. Of course, these are just the tip of the iceberg. Sign up for a BiQ free tier accountand ALL the features it has to offer.

Also, check out this meta description best practices written by the BiQ team that will show you through the whole process using their tool.

Results Title Company

Your Thoughts?

What do you think of the title and meta descriptions length? Do you prefer it to be long or short? Do leave a comment down below and share your thoughts with us! I’ll update this space as I get new updates over time.

Are you ready to start overhauling your title and meta descriptions with SEO in mind? Spend 5 minutes on our SEO Quiz to test out your skills to make sure you’re on the right track! Test Your SEO Knowledge – SEOPressor

This post was originally written by Joanne and published on April 13, 2016. It was most recently updated on Sept 7, 2020

Updated: 1 February 2021